We no longer live in the days of having only 3 TV networks (ABC, CBS, NBC) to choose from for our news, sports and entertainment. Cable TV has revolutionized the way we watch TV, not to mention immortalized the TV remote.
With more shows and networks being made available on Cable TV, advertising opportunities also increase. What’s more, Cable TV shows are becoming more and more niche-oriented, highlighting special interests. There are whole cable TV channels dedicated to such themes as Food, Reality TV and Game shows. In many ways, this makes the TV advertiser’s life easier.
Reports show that Cable TV audiences usually purchase more products and services than non-cable households and are typically ‘early adopters’ of new technologies.
Furthermore, Cable TV enables a local or regional advertiser to reach a broader audience many miles or even countries away.
Some advantages of Cable TV advertising include the following:
- Cable Advertising on cable television can give a product or service instant validity and prominence.
- You can easily reach the audiences you have targeted by advertising on TV. Children can be reached during cartoon programming, farmers during the morning agricultural reports and housewives during the afternoon soap operas, etc.
- Cable TV offers the greatest possibility for creative advertising. With a camera, you can take your audience anywhere and show them almost anything.
- Since there are fewer television stations than radio stations in a given area, each TV audience is divided into much larger segments, which enables you to reach a larger, yet more diverse audience.
- Creativity: A vital element. When you advertise on cable TV, your commercial is not only competing with other commercials, it's also competing with the other elements in the viewer's environment as well.
TV has proven its persuasive power influencing human behavior time and time again. It combines the use of sight, color, sound and motion... and it works.