Mailing Lists

There is not shortage of mailing lists for business looking to contact prospective clients through the advertising of direct mail.

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. Newcomers to the field of direct mail often use the terms "direct mail," "direct marketing," and "mail order" interchangeably.

Effective use of mailings lists is crucial in order for your direct mail piece to reach those individuals who are most likely to respond to your marketing piece.

Mailing Lists come is all shapes and sizes.  You might be surprised just how many mailing lists are available in the market.

Bureaus such as srds.com can give you a glimpse of what lists are available and how much per record you will pay.

Mailing lists are priced anywhere from $0.02 to $1.00 per record or more.  A mailing list will come with a base price, which usually includes the name and address.  You will pay more per record (usually charged in one thousand increments) for each additional piece of information you select to add to your records.  Selections include phone number, email address, geography select, home owner, age, income, etc.

When it comes creating an effective direct mail campaign, the proper selection and use of the mailing piece one of the most important elements of direct marketing.