Media Buying

Media buying is a broad term used to cover the function of an advertising agency in buying ‘space’ in a media product in which to place an advertisement.  Examples of media product include:

Online Media Buying
Print Media Buying (direct mail, magazine, newspaper)
Radio Media Buying
Television Media Buying
Brochures Media Buying
Billboards Media Buying
Infomercials Media Buying
Webfomercials Media Buying
Email blasts Media Buying

Technology has taken media buying to new levels. The Internet and other new technologies have clearly had an impact on the way that news, information, and entertainment are distributed.  Online media buying is at an all time high and will continue to grow in quality and popularity as online media companies become more proficient in targeting the customers who visit the world wide web.  The world becomes a lot smaller with online media available at your fingertips.

However, there will always be room for media buying at the local level.  Whether online or in print, people will always want to know the goings-on of the local townsfolk, and Google and Yahoo aren't likely to provide coverage of the local county fair or the results of your High School alma mater football game. The local media will be the only real source of this type of info, which will keep people reading, watching, or listening, and as long as that's the case, the advertisers will keep buying ads.