How sticky is your slogan? Creating a slogan that will stick in your reader or audience’s mind it vitally important to the success of a business. Creative slogans can help to leave a lasting impression in the mind and is considered a tricky marketing tool. Think about it… what slogans do you know off the top of your head? How about Nike’s Just Do It? A slogan that can stick in the mind is a brilliant marketing strategy. Here are some helpful tips to aid in the creation of your business’s slogan.

[more…]

“You have to get your name out there” is a phrase I often find myself telling people when asked the question what more can I do for my business? Whether you are looking for a mate or marketing a product/service, one of the most important steps to success is to let people know who YOU are and what you do. Business cards can be a smart, easy and a cost-effective way to do so. Read below for some quick tips on how to properly market using business cards:

[more…]